Ep 35 - A Membership Love Story: Valuing Human-to-Human Connections

In this episode, we sit down with Ginger Johnson, a dynamic speaker and champion of human connection, to explore the power of relationships in associations. Ginger shares her journey across various professions and how it led her to advocate for deeper, more purposeful connections. She discusses why retention matters more than recruitment, the role of storytelling and fun in building strong associations, and practical tips for hosting events that leave a lasting impact. Plus, she offers strategies for keeping members engaged long after the event ends.