Engaging in the Next

Episode 20 - Stop the Presses: The Future of Association Communications

Behind every association's successful communication strategy, there’s a dedicated communications team working tirelessly to craft and deliver messages that resonate with their target audience. In this episode, we talk to Marli Hall, director of communications and member services at the National Motor Freight Traffic Association.  We chat about her career journey in the association space, communication challenges she faces, new technology, and the future of association marcomm efforts. Oh, and we add a little yacht rock into the conversation.

Episode 19 - Lots of TLC: Community Organizing for Associations

Community organizing is a process by which members of an association come together to collectively address issues, solve problems, and create positive changes within their industries. In this episode, we talk to Molly Lewis, CEO of the Kentucky Primary Care Association. We chat about building relationships, mobilizing resources in times of need, and empowering association members to work collaboratively towards shared goals through community organizing. 

Episode 18 - For the Love of Podcasts: Amplifying the Voice of Associations, Anywhere

Podcasts serve as a prime engagement opportunity for associations ready to expand on their value propositions of being an industry thought leader. In this episode, we talk to Joanna Pineda, CEO and Chief Troublemaker for Matrix Group, and host of the popular Associations Thrive podcast.  We chat about her career journey in the association space, what it takes to launch and maintain a successful podcast, how to find the right host, and key themes that have come out of some of her favorite conversations with association executives.  

Episode 17 - What the Fs: Building Effective Relationships with Lawmakers

Reaching out to elected officials only after a potentially harmful legislative or regulatory issue arises could put your or your members’ livelihoods in jeopardy. In this episode, we talk to Mike Bober, president and CEO of the Pet Advocacy Network.  We chat about the four Fs of effectively communicating with lawmakers, the role of technology in advocacy efforts, why advocacy should be more proactive than reactive, and how the association's rebrand positively impacted the organization's advocacy efforts. 

Episode 16 - Put Me In Coach: The Importance of Executive Coaching for Association Leaders

Coaches play an important role in grooming a child's self-confidence, discipline and overall skills. But they are equally as important for association leaders looking to improve their leadership capabilities, boost team performance, or strengthen their resiliency to change. In this episode, we talk to Dr. Lakeya Cherry, an executive leadership coach and former CEO of the Network for Social Work Management. We chat about the benefits of coaching for association leaders, the importance of mentorship, combatting burnout, the future of work in the association space, DEI, and traits of a great leader. 
Show notes
For more information about Dr. Cherry, visit her website at lakeyacherry.com.

Episode 15 - Elevating Engagement: Creating Exceptional Member Experiences

In this episode, we talk to Amanda Lea Kaiser, association keynote speaker, researcher, innovator, and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. We chat about the importance and challenges of member engagement and what motivated her to write a book on the topic; the perceived value of an association; and our favorite parts of each chapter of the book.
 
Show notes
Amanda Kaiser is an in-demand keynote speaker for audiences of association leaders worldwide. As a researcher, author, co-creator, and innovator, she is at the forefront of exploring how member engagement is rapidly changing within professional communities.
Order the book here.
For more information on booking a keynote presentation, visit here. 

Episode 14 - Be a Cruise Director: Connecting Members and Navigating Growth

While every ship needs a captain, equally as important is having a cruise director – the one that connects people and finds new ways for them to collaborate. In this episode, we talk to Dante Preciado, vice president of Member Engagement & International Relations for the American Society for Nutrition and one of the best "cruise directors" in the association space. We chat about connecting members, organizational growth opportunities, the importance of member advocacy, and professional development. 

Episode 13 - Balancing Act: Creating a State of Well-Being in Your Association

The struggle is real. Well-being at work isn't always easy to maintain.  But there are many strategies an association can implement to foster an environment of well-being in the workplace. In this episode, we talk to Gilda VanderHeyden, the founder of The Non-Profit Path, a well-being at work practice that helps professionals in the non-profit space find the balance they need to avoid burnout and live a more productive life. We chat about why associations should care about the wellbeing of their staff and volunteers, how to ask for help if you're struggling, and advice on maintaining a strong work-life balance. 
 
Show notes
To download the free resources mentioned in this podcast, visit nonprofitpath.com.

Episode 12 - Purposeful Presence: The Future of Work for Associations

As we enter 2023, more and more employers are asking employees to return to the office. Yet, workers are still demanding flexibility. So where do associations stand? In this episode, we talk to Mike Moss, president at the Society for College and University Planning (SCUP), about the future of work in the association space and what he calls purposeful presence within his office.

Episode 11 - Let’s Get Personal: Tips for Advancing Your Personal Brand

Whether you're right out of college or a seasoned association executive, developing a personal brand is important in building relationships. advancing your career, or simply showing off what you are passionate about. In this episode, we talk to Allegra Tasaki, communications director with the National Association of Bond Lawyers, about ways to define and promote your personal brand, tactics to invest in, how both extroverts and introverts can effectively advance their personal brands, and the importance of networking.