Engaging in the Next

Ep 43 - Playing the Long Game: Turning Members Into Belongers

In this episode, we sit down with Jessica Richardson, membership manager at the American Association of Immunologists, to explore how collaboration and community fuel success in the association space. Jessica shares how her involvement with the Association Women Technology Champions (AWTC) helped her build meaningful connections and advance her career. Drawing inspiration from the board game Catan, she uses a creative analogy to explain the journey of transforming members from “tourists” to “townspeople.” Along the way, Jessica highlights why collaboration beats competition, how knowledge sharing strengthens the profession, and what practical steps associations can take to create a true sense of belonging among their members.
 
For more information about Association Briefings, visit associationbriefings.com.

Ep. 42 - Wired for Success: Making AI Work for Associations

In this episode, we talk with Chris Vaughan, PhD, co-founder of Sequence Consulting, about why associations can’t afford to sit on the sidelines when it comes to AI. Chris explains how consumer tools like ChatGPT are reshaping expectations, while associations have historically lagged in adopting new technology. He points to the pandemic as a turning point—pushing organizations to innovate faster—and shares real-world examples, including how AARP uses AI to personalize member content. The conversation focuses on starting small with existing tools, applying AI to solve specific business challenges, and positioning associations as thought leaders for their members. From member engagement to retention and operational efficiency, Chris outlines practical ways associations can make AI work today.

Ep. 41 - Changing Our Tune: Amplifying Chapter Success through National Support

In this episode, we sit down with Ryan Byrd, CAE, director of chapter relations at the American College of Emergency Physicians, for a conversation that’s as lively as it is insightful. Ryan shares her unique journey from chamber roots to chapter leadership and explains how ACEP’s national office operates like an AMC to support smaller, resource-strapped chapters. We dive into member engagement strategies tailored for high-stress professions, the importance of brand loyalty, and how empathy shapes Ryan’s leadership style. Plus, we explore creative chapter programming (goodbye, boring bingo) and hear how flag football, karaoke, and macarons all make their way into Ryan’s story. It’s part inspiration, part innovation—and a whole lot of fun.

Ep. 40 - The Cluck Stops Here: Designing Intentional Member Experiences

In this episode, we sit down with Sherry Bagley, executive director of the Association for Experiential Education, for a conversation that’s equal parts insightful and unexpected. Sherry shares her winding path to experiential education. She breaks down the foundational principles of challenge, experience, and reflection, and how they’re used to build meaningful connections and inclusive member experiences. Together, they dive into the power of intentional networking (yes, even icebreakers), the role of reflection in retention, and… pet chickens. (Yes, really.)

Ep 39 - Branding with Heart: Guiding Associations with Vision and Values

In honor of Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month, we’re spotlighting two inspiring leaders in the association world—Ellen and Walter Kim, the husband-and-wife team behind GRAPHEK, a creative agency dedicated to serving mission-driven organizations. In this episode, Ellen and Walter share their journey of building a firm rooted in purpose, collaboration, and community impact. We explore the powerful role of intentional design in advancing an organization’s mission, the difference between a brand refresh and a full rebrand, and why strategic creativity is key to long-term success. The Kims also offer insight into how they balance their professional and personal partnership, the importance of stakeholder engagement, and the emotional, human-centered approach that drives their work. It's a thoughtful conversation about branding, purpose, and the people at the heart of every mission.

Ep 38 - The Assistant Will See You Now: AI's Role in Smarter Member Engagement

In this episode, we chat with Rob Barnes and Johanna Byrne from Betty.ai, a company that’s built an AI platform tailored specifically for associations. They explore how associations can strategically harness AI to boost efficiency, strengthen member engagement, and unlock the full value of their institutional knowledge. From advocacy wins to smarter certification support, Rob and Johanna share real-world examples of how Betty.ai is making an impact. We also dive into common roadblocks to AI adoption—and why waiting to act could leave associations behind.

Ep 37 - Knives Out: Cutting Through Tax Reform in the Association Space

In this episode, we sit down with Jarrod A. Clabaugh, CAE, president and CEO of the Ohio Society of Association Professionals, to unpack the complex world of tax reform and what it means for associations. Jarrod shares his nonprofit journey and offers a candid look at the challenges small and mid-sized associations are facing as proposed tax changes loom. We dive into the potential impact of legislation like HR 9495, the importance of UBIT compliance, and why now is a critical time for associations to step up their advocacy efforts. From policy fly-ins to practical steps leaders can take today, Jarrod brings clarity and urgency to an issue that deserves every association’s attention.

Ep 36 - March Madness: Full-Court Leadership in the Association Space

In this episode, we talk with Shasta Foy, executive director of the Association for Christian Fundraising, about her dedication to making a meaningful impact through association work. She shares insights from her career journey, including the challenges she navigated while earning her CAE credential. Shasta also discusses the vital role of diversity, equity, and inclusion in associations and offers a personal perspective on mentoring the next generation—including her own daughter—into the association space. Tune in for an inspiring conversation on leadership, growth, and the power of lifting others up.

Ep 35 - A Membership Love Story: Valuing Human-to-Human Connections

In this episode, we sit down with Ginger Johnson, a dynamic speaker and champion of human connection, to explore the power of relationships in associations. Ginger shares her journey across various professions and how it led her to advocate for deeper, more purposeful connections. She discusses why retention matters more than recruitment, the role of storytelling and fun in building strong associations, and practical tips for hosting events that leave a lasting impact. Plus, she offers strategies for keeping members engaged long after the event ends.

Ep 34 - Don't 'Waste' New Opportunities: Rethinking NDR Strategies

In this episode, we chat with Amy Burke, MA, FASAE, CAE, executive director and CEO of the Solid Waste Association of North America (SWANA), about effective non-dues revenue strategies. Amy shares insights on aligning revenue initiatives with an association's mission and vision, leveraging successful partnerships, and creating impactful sponsorship opportunities. She also highlights innovative approaches, such as incorporating unique event activities and staying ahead of industry trends. Additionally, Amy discusses SWANA’s revamped and rebranded event and the new non-dues revenue opportunities it has unlocked.