Episode 4 - Craving a Community: Where Associations Fit In

The need to be a part of a like-minded community has never been more important to millions of industry professionals. In this episode, we talk about community – involving young professionals into your association’s community; planning events that bring together the entire community; and evolving the way we plan those events to create an inviting community. We're excited to chat with Marty Tatman, director of member engagement for the American Farm Bureau Federation, about how associations are leading the way in creating community. 

Show notes

Marty Tatman currently serves as the director of member engagement for the American Farm Bureau Federation. In his role, he oversees the Young Farmers & Ranchers (YF&R) program, which are members 18-35. In the role, he oversees the national committee, competitions and community outreach programs, as well as the annual leadership conference. During COVID, he became a master at converting in-person events to hybrid, while ensuring members were engaged as well as receiving an experience. He is originally from Wyoming and holds a B.S. in Animal Science from the University of Wyoming and a M.S. in Leadership Education from the University of Nebraska-Lincoln. Before coming to AFBF, he worked for the National FFA Organization overseeing their collegiate programs for five years. In his spare time, Marty enjoys running, traveling, grilling and spending time with family and friends.