Episode 6 - Don’t Forget Us: Engaging Mid- to Late-Career Professionals

While an association's focus on member acquisition and retention seems to lie within the young professional segment, a successful organization can't forget about the mid- to late-career professionals.  In this episode, we talk to Dave Bowman, senior director of membership development at NARFE—The Association for Federal Employees and Retirees, about what's changed in the association space, the impact of technology, and how his organization is continually building relationships with veteran industry professionals.