Engaging in the Next

Episode 13 - Balancing Act: Creating a State of Well-Being in Your Association

The struggle is real. Well-being at work isn't always easy to maintain.  But there are many strategies an association can implement to foster an environment of well-being in the workplace. In this episode, we talk to Gilda VanderHeyden, the founder of The Non-Profit Path, a well-being at work practice that helps professionals in the non-profit space find the balance they need to avoid burnout and live a more productive life. We chat about why associations should care about the wellbeing of their staff and volunteers, how to ask for help if you're struggling, and advice on maintaining a strong work-life balance. 
 
Show notes
To download the free resources mentioned in this podcast, visit nonprofitpath.com.

Episode 12 - Purposeful Presence: The Future of Work for Associations

As we enter 2023, more and more employers are asking employees to return to the office. Yet, workers are still demanding flexibility. So where do associations stand? In this episode, we talk to Mike Moss, president at the Society for College and University Planning (SCUP), about the future of work in the association space and what he calls purposeful presence within his office.

Episode 11 - Let’s Get Personal: Tips for Advancing Your Personal Brand

Whether you're right out of college or a seasoned association executive, developing a personal brand is important in building relationships. advancing your career, or simply showing off what you are passionate about. In this episode, we talk to Allegra Tasaki, communications director with the National Association of Bond Lawyers, about ways to define and promote your personal brand, tactics to invest in, how both extroverts and introverts can effectively advance their personal brands, and the importance of networking. 

Episode 10 - Every Member Matters: Knocking on Doors and Creating Authentic Membership Journeys

Moving away from a "one size fits all" membership model takes planning, dedication and the willingness to knock on doors and make personal connections with members and prospects. And that's a large goal of the National Association of Wholesaler-Distributors. In this episode, we talk to Dan Schuberth, chief revenue officer at NAW, about creating personalized membership journeys, the importance of hitting the reset button, the leadership change the association recently experienced, and helping YPs advance their careers. 
 

Episode 9 - The Karaoke Effect: Engaging Members Through a Community Forum

An inactive community forum is like a quiet karaoke bar. Without engagement, why would anyone go? In this episode, we talk to Beth Arritt, marketing strategist and association evangelist, about the importance of an association's tech stack, advice on creating and maintaining a successful online community, the definition of an association influencer, and how online forums can help small staff associations. 

Episode 8 - Crafting a Compelling Data Narrative: Telling a Story Through Data

Because they represent such niche audiences, associations have a great opportunity to engage with their industries through creative storytelling. And data is a huge component of that narrative. In this episode, we talk to Audra Kruse, director of public affairs and digital engagement for AHIP, about the advantages of data storytelling, how to craft a compelling data narrative while avoiding some common mistakes, and data visualization and its place within the narrative. 

Episode 7 - What’s New in Non-Dues Revenue: Opportunities to Diversify Revenue Streams

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. In this episode, we talk to Teri Carden, association junkie, founder of ReviewMyAMS.com, 100Reviews and Non Dues-a-Palooza. We discuss re-engaging sponsors, creating a strong non-dues revenue plan, and what's coming up at this year's Non Dues-a-Palooza event. 
 
Show notes
For more information about Non Dues-a-Palooza, go here. 

Episode 6 - Don’t Forget Us: Engaging Mid- to Late-Career Professionals

While an association's focus on member acquisition and retention seems to lie within the young professional segment, a successful organization can't forget about the mid- to late-career professionals.  In this episode, we talk to Dave Bowman, senior director of membership development at NARFE—The Association for Federal Employees and Retirees, about what's changed in the association space, the impact of technology, and how his organization is continually building relationships with veteran industry professionals. 

Episode 5 - The YP Journey: Investing in Members for Life

Associations understand that attracting and retaining young professionals within the organization is a must. So, in this episode, we explore ways to customize communication efforts, professional development and volunteer opportunities for these emerging professionals within your association. We talk to Manisha Bhaskar, senior director of communications and development for the American Academy of Orthotists and Prosthetists, about the true value of a long-term commitment in recruiting YPs. 

Episode 4 - Craving a Community: Where Associations Fit In

The need to be a part of a like-minded community has never been more important to millions of industry professionals. In this episode, we talk about community – involving young professionals into your association’s community; planning events that bring together the entire community; and evolving the way we plan those events to create an inviting community. We're excited to chat with Marty Tatman, director of member engagement for the American Farm Bureau Federation, about how associations are leading the way in creating community. 
Show notes
Marty Tatman currently serves as the director of member engagement for the American Farm Bureau Federation. In his role, he oversees the Young Farmers & Ranchers (YF&R) program, which are members 18-35. In the role, he oversees the national committee, competitions and community outreach programs, as well as the annual leadership conference. During COVID, he became a master at converting in-person events to hybrid, while ensuring members were engaged as well as receiving an experience. He is originally from Wyoming and holds a B.S. in Animal Science from the University of Wyoming and a M.S. in Leadership Education from the University of Nebraska-Lincoln. Before coming to AFBF, he worked for the National FFA Organization overseeing their collegiate programs for five years. In his spare time, Marty enjoys running, traveling, grilling and spending time with family and friends.