Episodes
Thursday Jan 05, 2023
Episode 12 - Purposeful Presence: The Future of Work for Associations
Thursday Jan 05, 2023
Thursday Jan 05, 2023
As we enter 2023, more and more employers are asking employees to return to the office. Yet, workers are still demanding flexibility. So where do associations stand? In this episode, we talk to Mike Moss, president at the Society for College and University Planning (SCUP), about the future of work in the association space and what he calls purposeful presence within his office.
Thursday Dec 08, 2022
Episode 11 - Let’s Get Personal: Tips for Advancing Your Personal Brand
Thursday Dec 08, 2022
Thursday Dec 08, 2022
Whether you're right out of college or a seasoned association executive, developing a personal brand is important in building relationships. advancing your career, or simply showing off what you are passionate about. In this episode, we talk to Allegra Tasaki, communications director with the National Association of Bond Lawyers, about ways to define and promote your personal brand, tactics to invest in, how both extroverts and introverts can effectively advance their personal brands, and the importance of networking.
Thursday Nov 03, 2022
Thursday Nov 03, 2022
Moving away from a "one size fits all" membership model takes planning, dedication and the willingness to knock on doors and make personal connections with members and prospects. And that's a large goal of the National Association of Wholesaler-Distributors. In this episode, we talk to Dan Schuberth, chief revenue officer at NAW, about creating personalized membership journeys, the importance of hitting the reset button, the leadership change the association recently experienced, and helping YPs advance their careers.
Monday Oct 10, 2022
Episode 9 - The Karaoke Effect: Engaging Members Through a Community Forum
Monday Oct 10, 2022
Monday Oct 10, 2022
An inactive community forum is like a quiet karaoke bar. Without engagement, why would anyone go? In this episode, we talk to Beth Arritt, marketing strategist and association evangelist, about the importance of an association's tech stack, advice on creating and maintaining a successful online community, the definition of an association influencer, and how online forums can help small staff associations.
Thursday Sep 01, 2022
Episode 8 - Crafting a Compelling Data Narrative: Telling a Story Through Data
Thursday Sep 01, 2022
Thursday Sep 01, 2022
Because they represent such niche audiences, associations have a great opportunity to engage with their industries through creative storytelling. And data is a huge component of that narrative. In this episode, we talk to Audra Kruse, director of public affairs and digital engagement for AHIP, about the advantages of data storytelling, how to craft a compelling data narrative while avoiding some common mistakes, and data visualization and its place within the narrative.
Thursday Aug 04, 2022
Thursday Aug 04, 2022
Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. In this episode, we talk to Teri Carden, association junkie, founder of ReviewMyAMS.com, 100Reviews and Non Dues-a-Palooza. We discuss re-engaging sponsors, creating a strong non-dues revenue plan, and what's coming up at this year's Non Dues-a-Palooza event.
Show notes
For more information about Non Dues-a-Palooza, go here.
Thursday Jul 07, 2022
Episode 6 - Don’t Forget Us: Engaging Mid- to Late-Career Professionals
Thursday Jul 07, 2022
Thursday Jul 07, 2022
While an association's focus on member acquisition and retention seems to lie within the young professional segment, a successful organization can't forget about the mid- to late-career professionals. In this episode, we talk to Dave Bowman, senior director of membership development at NARFE—The Association for Federal Employees and Retirees, about what's changed in the association space, the impact of technology, and how his organization is continually building relationships with veteran industry professionals.
Thursday Jun 02, 2022
Episode 5 - The YP Journey: Investing in Members for Life
Thursday Jun 02, 2022
Thursday Jun 02, 2022
Associations understand that attracting and retaining young professionals within the organization is a must. So, in this episode, we explore ways to customize communication efforts, professional development and volunteer opportunities for these emerging professionals within your association. We talk to Manisha Bhaskar, senior director of communications and development for the American Academy of Orthotists and Prosthetists, about the true value of a long-term commitment in recruiting YPs.
Thursday May 05, 2022
Episode 4 - Craving a Community: Where Associations Fit In
Thursday May 05, 2022
Thursday May 05, 2022
The need to be a part of a like-minded community has never been more important to millions of industry professionals. In this episode, we talk about community – involving young professionals into your association’s community; planning events that bring together the entire community; and evolving the way we plan those events to create an inviting community. We're excited to chat with Marty Tatman, director of member engagement for the American Farm Bureau Federation, about how associations are leading the way in creating community.
Show notes
Marty Tatman currently serves as the director of member engagement for the American Farm Bureau Federation. In his role, he oversees the Young Farmers & Ranchers (YF&R) program, which are members 18-35. In the role, he oversees the national committee, competitions and community outreach programs, as well as the annual leadership conference. During COVID, he became a master at converting in-person events to hybrid, while ensuring members were engaged as well as receiving an experience. He is originally from Wyoming and holds a B.S. in Animal Science from the University of Wyoming and a M.S. in Leadership Education from the University of Nebraska-Lincoln. Before coming to AFBF, he worked for the National FFA Organization overseeing their collegiate programs for five years. In his spare time, Marty enjoys running, traveling, grilling and spending time with family and friends.
Thursday Apr 07, 2022
Thursday Apr 07, 2022
Let’s face it, the way associations acquire members has changed immensely in recent years. So, in this episode, we provide ways to boost acquisition and loyalty by letting members talk about their positive experiences. It's called user-generated content and it can create influencers out of your members, suppliers and exhibitors. We chat with Joel Resnik co-founder and chief revenue officer of Gather Voices, about humanizing your association through UGC.
Show notes
At 3:15, we discuss 15 Content Ideas to Generate Customer Loyalty (And Signs It's Working), from Forbes