Engaging in the Next
An original podcast from Association Briefings where we talk about what’s next for the association community when it comes to technology, marcomm strategy, people, membership, and non-dues revenue.
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Episodes
Thursday Apr 07, 2022
Thursday Apr 07, 2022
Let’s face it, the way associations acquire members has changed immensely in recent years. So, in this episode, we provide ways to boost acquisition and loyalty by letting members talk about their positive experiences. It's called user-generated content and it can create influencers out of your members, suppliers and exhibitors. We chat with Joel Resnik co-founder and chief revenue officer of Gather Voices, about humanizing your association through UGC.
Show notes
At 3:15, we discuss 15 Content Ideas to Generate Customer Loyalty (And Signs It's Working), from Forbes
Thursday Mar 03, 2022
Thursday Mar 03, 2022
Open any business-focused publication and you’re going to see article after article discussing the Great Resignation and its impact on employers. But for forward-thinking associations, the Great Resignation can provide great opportunities - both internally and for the industries they serve. Join us as we chat with Kerri McGovern, CAE, senior director of membership for the Association of Corporate Counsel, about these opportunities, the future of work, and ways to stop the exodus within your organization.
Tuesday Feb 01, 2022
Tuesday Feb 01, 2022
What better topic to start this podcast series than to talk about podcasting for associations. Our inaugural episode features Darrin Scheid, CAE, marketing director at the American College of Emergency Physicians. He talks about how podcasting can help organizations reach young professionals; the challenges associations face when starting a podcast and solutions to those challenges; different formats to consider; and examples of associations that are successfully podcasting today.
